onsdag den 30. januar 2013

Do you suffer from wardrobe obesity?

Fashion detox, fashion propaganda and wardrobe obesity are new expressions in our vocabulary - but what do they really mean? Let's start with wardrobe obesity.


Wardrobe obesity is something you get after having bought too many garments that, neither fit your figure, are comfortable to wear or can be combined with clothes you already have. A well known symptom would be the feeling of having nothing to wear, despite having your wardrobe full.

Often misinterpreted and excused as "fashion do change", the feeling usually appear when most of your clothes are rather ill-fitting, or, just simply uncomfortable to wear.

Wardrobe obesity is most commonly contracted by (1) a direct effect of fashion advertising, and/or (2) an indirect social influence from friends, colleagues and acquaintances. They get us to buy the clothes we do not really need. And after the immediate rush we then get, the well recognizable nagging empty feeling arrives - a bad conscience.


Our society's pressure to get us to consume is enormous. We are even told to resume our consumption full speed, preferably together with friends, as a leisure activity, for a perfect act of redemption when the feeling of guilt from overconsumption grows upon us. And if we comply, our acts will go full circle and the abuse will then be firmly established. We have finally become "good citizens" and will hereby ensure community growth.

What’s important to remember is, that our clothing manufacturers obviously do not know us personally, nor our needs. That’s why, when they tell you that you will be more happy, trendy and desirable by buying their products, they are not to be believed. Your life will not change by buying clothes. And the hours used in the search for anything you might buy, are just empty calories.

The solution to this problem will always be learning and knowledge. Learning how garments actually are made, and recognizing their true functionality in life. And then, maybe even understand why some clothes simply do not fit your body. And why good quality is better than bad.

More knowledge is the way forward. And yes - you're almost there!

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Next time we'll take a look at the expression fashion propaganda.


DTTA – Your Tailoring Academy.
If you really want to know how clothes are made.


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